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Below are a number of links to various case histories, documents and articles that are relevant to customer lifecycle management, customer loyalty, organizational alignment and related matters.

Please contact us for additional information or to discuss any questions you may have.


Worth Reading...

Reichheld, Frederick F., and Thomas Teal. The Loyalty Effect (Paperback). Reprint ed. Cambridge: Harvard Business School Press, 2001.

Kumar, V., Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Philadelphia: Wharton School Publishing, 2008.

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