Alliance Partners
Customer Lifecycle is committed to providing our clients the best possible results from their customer engagement research through better planning, execution and deployment. Successful loyalty initiatives frequently need to address stakeholder groups and operating issues that require unusual expertise and particular skills. We have established alliances with some of the leading experts in loyalty, employee engagement, human resources management, organizational development and scorecarding to add their experience and insights when the need arises. We will continue to build these special relationships as we move forward with our clients.
Searching for answers doesn’t have to be complicated and at VeraQuest it’s not. VeraQuest is a marketing research firm dedicated exclusively to conducting high-quality, consultative online omnibus research. Clients who use omnibus surveys pay only a fraction of what it costs to field a traditional custom study because they share the cost of fielding the survey with other clients.
We collect data from 1,500 U.S. adults at least once per week, which are then weighted to be nationally representative. Clients typically ask between five and ten questions, but we can field as few as one and as many as thirty. The turnaround time is generally about two days and includes a topline report at no charge.
Advanced Customer Analytics is a unique marketing research consultancy. We integrate advanced statistical analysis with an in-depth understanding of purchase motivations and marketing techniques. Within the marketing and survey research realm, we provide research design consulting and advanced statistical analysis, focusing on the customer experience, customer segmentation, new product development, price and brand health. We are author of the book Managing the Customer Experience: A Measurement-Based Approach.
Our toolbox of statistical techniques includes the following:
- Structural equation models
- Factor analysis
- Shapley Value
- Logistic regression
- ANOVA (balanced incomplete block, repeated measures)
- Discrete choice
- Conjoint
- Cluster analysis
- Latent class regression
- CHAID
- MaxDiff
Sales Engineering Group is a value development and revenue generation consulting firm that helps clients improve sales results. We work with companies to clearly define the superior value they can bring to their customers and to support the delivery of differentiating value through improved sales processes.
Sales results in target markets are increased by demonstrating how to strategically engage target customers and deliver improved value messages to key buying influences. Customer expectations are aligned and integrated into the delivery practices of the company through ongoing initiatives that reinforce value perceptions and drive increased customer satisfaction, loyalty, and retention. Each element of our value development and revenue generation solution suite can be executed individually or in tandem to develop high-impact customized revenue improvement solutions for our clients.
Sales Solutions is focused on working with clients to grow revenues and build profitability through better sales planning, training and recruiting. Based on wide experience with both large and small companies in multiple industries and markets, Sales Solutions’ Profit-Centric Consulting™ approach provides clients a profitable balance between accelerated sales growth and lower costs of business development.
Metrus Group is an industry leader in strategic performance measurement and organizational assessment. For twenty years we have partnered with the most successful — and challenging — organizations in the world to help them achieve superior, sustainable business results through the development of their People Equity and the creation of a high performance culture.
- Employee and Customer Survey Research
- Human Capital ROI Assessment and Solutions
- Strategic Scorecard Design and Assessment
- Return on Training Investment
- Functional Strategies and Metrics (HR, IT, Security, Sales)
