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Text[0]=["Process","<li>Stakeholder expectations</li> <li>Objectives setting</li> <li>Champions recruited</li> <li>Strategy review</li> <li>Deployment planning</li> <li>Communications planning</li>"]
Text[1]=["Execute","<li>Organizational barriers</li> <li>Organizational metrics</li> <li>Customer/marketing database assessment</li> <li>Voice of the Employee research</li> <li>Existing research review</li> <li>Customer prospect qualitative research</li> <li>Critical needs assessment</li> <li>Market segmentation</li> <li>Customer lifecycle drivers</li> <li>Internal/external perceptions gaps</li> <li>Competitive positioning</li> <li>Attraction and retention drivers</li>"]
Text[2]=["Deploy","<li>Value creation opportunities</li> <li>Segment value proposition validation</li> <li>Strategy confirmation or redefinition</li> <li>Business/market plan validation</li> <li>Process improvement</li> <li>Performance metrics integration</li> <li>External/internal communications</li>"]
Text[3]=["Measure","<li>Cost to serve</li> <li>Segment/customer profitability</li> <li>Churn analysis</li> <li>Lifetime value</li> <li>Profitability model</li> <li>ROI on improvements</li> <li>Business decision support simulators</li>"]
Text[4]=["Financial Improvement","<li>Growth in market share</li> <li>Greater share of wallet</li> <li>Increased retention</li> <li>Long-term retention</li> <li>Profitable retention</li> <li>Lower transaction costs</li> <li>Reduced service costs</li> <li>Improved research ROI</li>"]

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